Chimney and fireplace demand is intensely seasonal. The companies that win the season are the ones that start advertising in summer. We build acquisition engines that capture homeowners before they search for your competitor — and keep your crew busy all the way through spring.
Chimney sweeping and fireplace service is one of the most seasonal categories in home services. When demand hits in September and October, every company in your market is fighting for the same homeowners at the same time — and the ones with consistent advertising presence win before the rush even starts.
Most chimney companies rely on repeat customers and word of mouth. That is a recipe for revenue that plateaus and never scales. When one season is slow, there is no pipeline to fall back on. When a loyal customer moves away, that revenue disappears with no replacement in the system.
Fireplace insert and liner installation projects are high-ticket jobs that most chimney sweeps never market for directly. Homeowners planning these projects research over several weeks — and they book whoever shows up first with authority and a clear offer, not whoever waited for a referral.
The majority of annual chimney sweep bookings happen in a narrow six-week window. Companies without a pre-season campaign miss it entirely — and cannot recover the lost revenue.
Chimney liner replacements and fireplace insert installs are high-ticket projects most sweeps never actively market for. Each missed inquiry represents thousands in uncaptured revenue.
Without a drip campaign and CRM automation, chimney companies generate zero business during the off-season — missing spring cleaning and summer prep bookings that fund the shoulder months.
Three systems that capture chimney and fireplace demand at every point in the seasonal cycle — from pre-season bookings to off-season maintenance leads.
Google Ads search campaigns target annual chimney sweep, inspection, and fireplace repair queries, paired with Meta retargeting for homeowners who visited but did not call, Bing for high-intent secondary traffic, and LinkedIn where commercial chimney and fireplace accounts apply. Every click is mapped to a tracked call so we know cost per lead, not just cost per click, and adjust bids daily to keep cost-per-lead inside your booking math.
GoHighLevel or HubSpot is wired to your intake so every chimney and fireplace inquiry triggers speed-to-lead SMS and email in under a minute. Sequences cover pre-season booking reminders, inspection report delivery, and annual renewal nudges, so revenue that would have leaked through gaps in your follow-up gets recaptured automatically.
GA4, GTM, call tracking, and Consent Mode V2 are configured so you see exactly which keywords, ads, and pages produce booked chimney and fireplace jobs — not just clicks. Closed-loop reporting stops budget waste on the worst-performing campaigns and proves the ROI of the ones that are actually filling your schedule.
We launch your campaigns in August so you capture homeowners before the seasonal rush — filling your October calendar in September, not scrambling to book in October.
Every sweep booking your system generates belongs exclusively to your business. No shared lead services, no competing with four other chimney companies for the same homeowner.
English and French campaigns so you capture chimney leads across all Canadian markets — including Quebec, where seasonal heating demand is highest.
Managed directly by David Zouzout — 19+ years of performance marketing experience. No junior reps, no handoffs, no generic seasonal playbooks.
Book a free strategy call and we will map out a pre-season chimney lead engine that fills your fall calendar before your competitors even start advertising.
Free 30-minute consultation · No contracts · No obligation
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