Panel upgrades, EV charger installs, safety inspections — homeowners searching for a licensed electrician are ready to book. We build the system that captures them exclusively for your company before a competitor answers first.
You are a licensed, insured electrical contractor. You pull the permits, you do the work right, your customers are safe. But online you are competing against anyone who can run a Google ad — and losing jobs to companies that cut corners because they showed up first in search results.
Panel upgrades and EV charger installs are the highest-ticket, fastest-growing categories in residential electrical. These are also the most researched purchases. Homeowners compare multiple contractors before they call. If your digital presence is weak — no targeted ads, no reviews strategy, slow follow-up — you are invisible when the decision is made.
And when a homeowner does reach out, most electrical companies respond too slowly. A lead that waits 24 hours for a callback is already booked with someone else.
A single missed panel upgrade lead represents thousands in lost revenue. Most electricians have no system for capturing, tracking, or following up on these high-ticket inquiries.
EV charger installation demand is growing fast across Canada. Electricians without dedicated campaigns for this category are missing the fastest-growing segment in residential electrical.
The majority of homeowners book the first contractor who responds. Without automated instant follow-up, you are losing jobs to electricians who are faster, not better.
Three systems that position your electrical company at the top of search and convert more inquiries into booked jobs.
Google Ads search campaigns target emergency electrician, panel upgrade, and EV charger install queries, paired with Meta retargeting for homeowners who visited but did not call, Bing for high-intent secondary traffic, and LinkedIn where commercial electrical accounts apply. Every click is mapped to a tracked call so we know cost per lead, not just cost per click, and adjust bids daily to keep cost-per-lead inside your booking math.
GoHighLevel or HubSpot is wired to your intake so every electrical inquiry triggers speed-to-lead SMS and email in under a minute. Sequences cover same-day dispatch, permit follow-up, and post-job review requests, so revenue that would have leaked through gaps in your follow-up gets recaptured automatically.
GA4, GTM, call tracking, and Consent Mode V2 are configured so you see exactly which keywords, ads, and pages produce booked electrical jobs — not just clicks. Closed-loop reporting stops budget waste on the worst-performing campaigns and proves the ROI of the ones that are actually filling your schedule.
Separate campaigns for panels, EV chargers, and safety inspections — each tuned to that buyer's intent, timeline, and average ticket.
Every lead belongs exclusively to your business. No aggregators, no sharing, no racing to be the first callback on a lead you already paid for.
Native English and French campaigns for pan-Canadian reach. We capture electrical leads across Quebec and bilingual markets your competitors miss entirely.
Managed directly by David Zouzout — 19+ years of performance marketing leadership. Every dollar overseen by someone with the experience to make it produce.
Book a free strategy call and we will map out an electrical lead engine that captures high-ticket inquiries exclusively for your licensed contracting business.
Free 30-minute consultation · No contracts · No obligation
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