After every major weather event, out-of-town storm chasers descend on your market and undercut local roofers. We build your brand and digital presence so homeowners choose you first — and your reputation is strong enough to withstand the flood.
Roofing is one of the most competitive home service markets in Canada. Every hailstorm or wind event brings a wave of low-quality contractors who promise quick fixes, take the money, and disappear — leaving homeowners burned and local roofers with a harder market to sell into.
Without a strong digital presence and reputation, homeowners can't tell the difference between you and a storm chaser. The solution is to be so visibly established and trusted that the comparison never happens.
The roofing companies filling their backlog with $15K–$40K replacement jobs have invested in their brand long before the storm season. Their reputation does the selling.
A single full replacement is worth $15K–$40K. Losing even two jobs per month to storm chasers costs you $360K+ in annual revenue.
Nearly every homeowner checks Google reviews and photos before calling a roofer. Weak online presence means you're not even in consideration.
Insurance adjusters and public adjusters are a consistent source of high-value roofing referrals. Most roofers never cultivate these relationships.
Google Ads search campaigns target storm-driven emergency repair and full roof replacement queries, paired with Meta retargeting for homeowners who visited but did not call, Bing for high-intent secondary traffic, and LinkedIn where commercial roofing accounts apply. Every click is mapped to a tracked call so we know cost per lead, not just cost per click, and adjust bids daily to keep cost-per-lead inside your booking math.
GoHighLevel or HubSpot is wired to your intake so every roofing inquiry triggers speed-to-lead SMS and email in under a minute. Sequences cover storm response routing, multi-quote follow-up, and financing follow-up, so revenue that would have leaked through gaps in your follow-up gets recaptured automatically.
GA4, GTM, call tracking, and Consent Mode V2 are configured so you see exactly which keywords, ads, and pages produce booked roofing jobs — not just clicks. Closed-loop reporting stops budget waste on the worst-performing campaigns and proves the ROI of the ones that are actually filling your schedule.
We build the online presence that makes storm chasers look amateur by comparison — so the choice is obvious to homeowners.
We can launch targeted campaigns within hours of a major weather event — capturing urgency-driven leads at their highest intent.
We know how to market to adjusters and public adjusters — a consistently underutilized source of high-value roofing work.
Revenue-based reporting so you know exactly which campaigns are generating your highest-value replacement jobs.
Book a free 30-minute strategy call. We'll map out how to build your reputation and dominate your local market before the next storm season.
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